How do we tell if we are doing as great a training job for our clients as we think we are? After all, It is not unknown for self-delusion and complacency to set in as one races from one job to the next. The results can destroy a reputation and the business with it.
Perhaps the most obvious way of keeping a grip on reality is to insist on feedback in both the immediate context of a course and in following up for a client management perspective. Be prepared for the occasional dose of cold water amongst the plaudits. How you respond to them is often how valuable learning is gained to enhance future practice.
Perhaps the most striking and welcome indication of all is the Holy Grail of repeat business. Running our business stats recently I was delighted to see that more than 70% of our clients have come back for more and there are a fair number who have been doing so consistently for six to seven years.
For me, this performance indicator is streets ahead of any business award or glowing editorial. It is business in the Tinson Training bank account.